My Background
As a User Experience (UX) major, I delve into crafting impactful experiences through Public Relations (PR). In PR, I hone purposeful communication, building relationships, and managing complex challenges. I can envision myself in roles like media relations specialist or social media manager. The program ensures I have a comprehensive skill set through theoretical knowledge and practical experience.
Through the UX aspect of the major, I immerse myself in understanding human behavior and mastering user research to shape the future of technology, from mobile apps to games. Aspiring UX designer or taking my experiences into the fashion realm, the program equips me to tackle real-world challenges using innovative methodologies from UX and PR.
Currently, I actively engage in various campus initiatives that reflect my diverse interests. Within the World View Program, I contribute to research, planning, and panel discussions across different classes at my school.
I have also achieved a place on the Boston Celtics Partnership Student Steering Committee, with this partnership I am at the forefront of innovation for Bentley University, shaping the partnership's future by conceptualizing and executing events during the semester, driving strategic marketing initiatives, and consistently pushing achievable boundaries so that students who will join the committee, later on, will be able to do more with the partnership.
I am part of BRASA - the Bentley Brazilian Association - where I participate as an active member attending events and helping organize BBQs and fundraising events.
As a member of the Women’s Leadership Program, I actively participate in over 20 workshops annually, addressing topics ranging from navigating the workplace as a woman to exploring issues such as trans rights. Additionally, I attend corporate visits to engage with women professionals.
In Project Creative Industries, I immerse myself in events spotlighting the creative side of Bentley, while my involvement in FAB (Fashion Association at Bentley) takes me to diverse events, from exploring sustainable fashion in thrift shops to participating in various workshops.
This past summer, I had the privilege of working as a Marketing Management and Design Intern at Pinkaholics Anonymous, an emerging fashion institution. In this role, I successfully crafted and designed more than eight posts weekly for diverse platforms, ranging from TikTok to Instagram while also connecting with several influencers and content creators focusing on their unique selling proposition (USP) in relation to Pinkaholics Anonymous and their brand values. This experience not only enriched my skill set but also provided me with a profound understanding of strategic marketing and design principles within the dynamic field of fashion. Currently, I hold a position as a Program Manager at the BSLCE where I work to help the Woburn Boys & Girls Club and the students who volunteer there. I am also an Undergraduate Researcher working on a UX project analyzing how different search engines and AI tools enhance one's learning experience.
Experience
Education
December 2023 - Present
Program Manager at BSLCE
As a Program Manager (PM), I am responsible for organizing and implementing a service-learning program throughout my time at Bentley University. I currently work with the Woburn Boys & Girls Club Program. I serve as an intermediary between the program, Bentley students who are volunteering as part of the 4th credit option for their course, professors of the students who are volunteering, and the BSLCE staff.
May 2023 - September 2023
Marketing Management and Design Intern at Pinkaholics Anonymous
Interning at Pinkaholics Anonymous - an upcoming fashion house and brand - I created content for all of their social media platforms which mostly focused on Instagram and TikTok. I created a daily posting schedule and ideas which other interns could also take inspiration from. I researched User-created content and several content creators who would be a good match for the brand and its values.
June 2021 - March 2022
Intern at Harvard Business Club of Brazil
Harvard Business Club of Brazil was an amazing place to cultivate organizational skills and get a taste of management. During my internship, I created many events for Brazilian Alumni to come together and participate in events to promote networking. Other than organizing events I also created content for their LinkedIn to not only promote the events but also talk about relevant issues occurring around the world.
January 2023 - Present
Undergraduate Research Assistant
As an Undergraduate Research assistant, I help research how effective AI and search engines are when helping someone learn a topic quickly. With this IRB-approved study, we are currently in the stage of gathering information and ensuring its accuracy. I aspire to support further and contribute to subsequent stages of this research endeavor.
September 2022 - Present
Student at Bentley University
Candidate for Bachelor of Science
Major: Creative Industries
Graduation: May 2026
GPA: 3.6
Academic Honors: President's List & Women's Leadership Program
January 2012 - June 2022
Student at St.Francis College (Brazil)
International Baccalaureate (IB) student
Academic Honors: Yearbook Editor and Chief, CAS Excellence Award in Initiative and Planning, Student Government advocate and planner
